Download a Copy of the Strategic Plan
Spanish Version
Chinese Version
Vietnamese Version (Coming Soon)
Council Adopts Strategic Plan
Over the past several months the Council has commissioned a citizen survey and conducted four
study sessions leading towards development of the plan. The document includes a long term vision statement identified as Vision 2020 as well as Key Organizational Goals Strategies and Action Plans. The Strategic Plan provides guidance and direction for the City's commissions committees and operating departments over the next two year period. On December 8, 2009, the City Council approved its Strategic Plan for 2010 and 2011.
Gathering Input from the Community
In early 2009, the City asked the community for input regarding their perceptions of Rosemead. A postcard that was translated into Spanish, Chinese and Vietnamese was mailed to all Rosemead residents and businesses, as well as many people who work in Rosemead and live in surrounding communities. The survey asked questions about what community members enjoyed most about the City and what they felt needed improvement. Results from the survey provided City Council with the foundation for Rosemead’s statement of Community Values, also referred to as a “Brand Platform.” Following a series of public meetings, the City Council developed Rosemead’s Strategic Plan, which also established our vision for the community in the year 2020.
What is a Strategic Plan?
A Strategic Plan enables the City to identify what the community wants Rosemead to be in the future and how it will get there. The Strategic Plan process included:
• Gathering input from the community;
• Taking a wide look at both the internal and external factors that might affect Rosemead;
• Analyzing the City’s strengths, weaknesses, opportunities, and threats (SWOT analysis);
• Creating Rosemead’s Vision 2020, which provides a look into how the community envisions the City to be in the future, specifically 10 years from now;
• Developing key organizational goals; and
• Identifying strategies and action items to accomplish each goal.
Strategic Plan Focus
The Strategic Plan focuses on enhancing Rosemead’s appeal as a new kind of small town in the heart of an urban environment by honoring tradition, uniting in diversity, and evolving for the future. This is evident in Rosemead’s Key Organizational Goals which aim to: improve public areas including infrastructure and community facilities; enhance public safety and the overall community environment and opportunities for residents through programs, services, education, and recreation; and ensure the City’s financial stability in order to continually meet these goals and provide basic services to the community.
For more information about the Strategic Plan, please call (626) 569-2101.
Last updated: 3/12/2010 7:33:59 PM